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We Are The
Challenger Network

Independent units & diverse skills power our network. We are agile professionals committed to client success. More than anything, we are with you all the way in challenging the status quo

Our
Mission

We are in the business of reimagining and reinvigorating possibilities for your brand. From our Japan roots to the world, our interconnected teams and integrated disciplines deliver interstellar results.

Our
Vision

Deliver outsized results with local expertise and Japanese marketing DNA

Our
Values

We leverage local diversities for globally diverse possibilities

Case Study
Tata Ace

2 Million Aces on the road called for a big celebration

Case Study
Magnum Ice Cream

An intuitive digital extension to a
physical store

Our
Network
Our
Mission
Our
Vision
Our
Values
Case Study
Tata Ace
Case Study
Magnum

OUR SERVICES

01
Digital
Strategy
  • Transformation
  • Engagement
  • Acquisition
  • Technology Roadmap
Digital<br>Strategy
02
Website
Development
  • Corporate Sites
  • B2B Sites
  • E-Commerce Sites
  • Communities & Portals
  • Intranet
Website<br>Development
03
User Experience &
Analytics
  • IA, CX Journeys & Framework
  • Interaction Design
  • Usability Testing
  • Prototypes
User Experience &<br>Analytics
04
Application
Development
  • Enterprise Architecture
  • Web Application Development
  • Content Management Systems
  • Online Survey Modules
Application<br>Development
05
Online
Marketing
  • Display Advertising & Rich Media
  • Email Marketing & Database Marketing
  • Media Planning & Buying
  • Lead Generation & Management
  • Ad Server Management
Online<br>Marketing
06
Mobile App &
Website Development
  • Design & Development
  • Platform Integration
  • Functional Testing
Mobile App &<br>Website Development
07
Social Media
Marketing & Management
  • Reputation Response Management
  • Social Media Marketing
  • Performance Analytics
Social Media <br />Marketing & Management
08
Performance Marketing &
Analytics
  • SEO
  • Paid Search Marketing
  • Data Analysis and Strategy
Performance Marketing &<br>Analytics

OUR BUSINESSBRANDS

As a full-service advertising agency, ADK offers a comprehensive range of services.

ADK
Three strengths that activate consumers

ADK offers a comprehensive range of advertising and communication services.

  • <span>Strategic</span> Insights
    Strategic Insights

    What motivates the consumer to activate? We gain insights from our rich accumulation of data and advances analytical skills.

  • <span>Creativity</span>
    Creativity

    Goals can only be achieved through creativity. We activate consumers by exerting and gathering our diverse creativity in all situations.

  • <span>The Power Of Action</span>
    The Power Of Action

    Achieving best results – this has been part of ADK’s DNA that’s been passed on since our establishment. We contribute to our client’s business success by constantly monitoring and assessing how much of the goal has been achieved with ideas and activities that “activate consumers.”

Fully integrated digitally solutions to optimize marketing ROI through accountability and measurability.

ADK
Digital-native integrated solutions

'ADK CONNECT' is a strategic and creative digital network driven by data and analytics with a Philosophy spanning across 3 unique solution pillars.

  • <span>Integrated Marketing</span>Services
    Integrated MarketingServices

    Unlocking thematic or tactical objectives of brands through highly effective multi-channel and omni-channel communication plans.

  • <span>D2C</span> Model
    D2C Model

    As D2C becomes a disruptive force in customer engagement strategy for brands, we have developed a suite of services powered by new age shopper science.

  • <span>E2E</span> Model
    E2E Model

    Our capabilities are planned, executed, produced then optimized via an integrated data structure at its core.

  • <span>020</span> Model
    020 Model

    Best-in-class Inventories. Commercial and technical relationship with ever-changing digital publishers.

  • <span>ROI</span> Performance
    ROI Performance

    Measurable + optimized for ROI and performance. Pursuing new revenue opportunities, new markets and cost saving ideas with the help of a targeted business model.

  • UI + UX
    UI + UX

    Great UI/UX design will grab your audience's attention. First impressions count, so make it easier for customers to engage + convert with your products on a more intuitive level.

Specialized healthcare unit offering innovative solutions for clients working to solve society's growing healthcare challenges, leveraging unique knowledge, resources & data.

adkhealth
Creating value within the health journey

Covering the entire healthcare spectrum of products & services, from treatment & disease prevention to health management & promotion, ADK Health creates new Value through Health Insights & Data

  • <span>Specialized</span>
    Specialized

    Team of professionals who understand stringent healthcare market regulations to deliver the best solutions.

  • <span>Collaborative</span>
    Collaborative

    Unique stakeholder partnerships across social communities, government bodies, academia & medical institutions.

  • <span>Data-driven</span>
    Data-driven

    Through-data collection & analysis deliver new healthcare services that contribute to improving the quality of life of consumers & society as a whole.

Contents and Rights management services specializing in bringing Japanese animated IP (anime) to the global markets.

Adk
Animation's NEXT

By continuing to pioneer our DNA and incorporating new digital technology, we are creating new global trends in Japanese anime.

  • <span>IP Development</span>& Production
    IP Development& Production

    IP planning, production funding, program production, production committee operation.

  • <span>Footage</span> Sales
    Footage Sales

    Sell IP footage rights.

  • <span>Merchandising</span>
    Merchandising

    License out IP merchandising and develop own merchandise.

  • <span>IP Marketing</span>
    IP Marketing

    Sell advertising slots for bought-up animation program slots; use IP for advertising and promotions; tie-ups for films and anniversary projects, etc.

  • <span>D2C</span>
    D2C

    Run e-commerce operations, fan clubs and events for direct touch points with consumers.

  • <span>Games</span>
    Games

    Collaborate with game companies in production to develop and build buzz for IP.

  • <span>New Business Development</span>
    New Business Development

    Use IP to develop new business and next-generation business frameworks.

  • <span>Overseas Business</span>
    Overseas Business

    Collaborate with ADK Group’s overseas subsidiaries and partners for various IP business.

Global insights offer, specialising in brand & market planning, consumer behaviour and product development.

adk
Insights for ambitious brands

We champion the global consumer’s voice and inspire brands to shape ideas, products and communications in ways that connect with today and anticipate tomorrow.

  • <span>Full-Service Global Insights</span>
    Full-Service Global Insights

    To create the best insights, we offer the full research process from start to finish. A to Z control is key – particularly in overcoming the challenges of the more difficult to navigate and fast evolving markets where we frequently work.

  • <span>Fresh Page Thinking. For Every Client. Every Time</span>
    Fresh Page Thinking. For Every Client. Every Time

    Every business and brand has its own unique challenges. We never offer off-the-shelf and ready-made solutions. Every study design is tailored to fit our client’s specific needs and challenges.

  • <span>Insights You Can Act On</span>
    Insights You Can Act On

    We provide clients with rich insights and strive to help them implement recommendations through their organizations. We bridge consumer research and consultancy – delivering rigorous data analysis and added value reporting.

We work with our network partners and global clients to solve marketing challenges through UX thinking, design, content, and technology.

ADK
Pixel perfection at unprecedented scale

As the hub for technology solutions and creative/design production services at scale, ADK Rage is here to uncomplicate. We find the leanest, most effective way to deliver high-volume creative production, high-quality experiences, and high-end technology solutions. 

  • <span>Creative</span> Production
    Creative Production
    • UX/UI Design
    • Digital Asset Production
    • Automated Asset Adaptation
    • Print Production
    • Motion Graphics
  • <span>Technology</span> Solutions
    Technology Solutions
    • Architecture
    • Open Source Development
    • Enterprise Platform Development
    • Cloud Hosting Architecture
  • <span>CRM & Marketing</span> Automation 
    CRM & Marketing Automation 
    • Platform Consultation
    • Setup & Integration
    • Audience Mapping
    • Data Automation
    • Journey Mapping
  • <span>Digital Marketing</span> Operations 
    Digital Marketing Operations 
    • SEO
    • Email Design & Development
    • Content Management
    • Infrastructure Maintenance
    • Analytics Dashboard Setup
    • Reporting
Play

A sneak peek of life @

  • OUR
    CULTURE

  • Ownership
    Ownership

    Uphold the ethical standards of ADK our clients are at the heart of what we do, their success is our success exceed your achievements

  • Teamwork
    Teamwork

    Embrace diversity in knowledge, skill and experience Team unity above all Support, and inspire each other

  • Challenge
    Challenge

    Team unity above all Support, and inspire each other Dare to improve, dare to fail

OURteam

Vivek Shetty

Vivek Shetty Assistant Vice President

Vivek Shetty

Vivek has over 16 years of experience serving Indian clients in digital, customer experience, and technology. Leading ADK India's business, he is responsible for business growth, client relations, and overall operations. He ensures client success by overseeing all operational facets, fostering relationships, boosting revenue, and managing the team. Vivek has worked with notable clients such as Citibank, Sterling Holidays, Croma, Tata Motors, Airtel Money, Yes Bank, and Royal Sundaram.

Neelakshi Mondkar

Neelakshi Mondkar Creative Director

Neelakshi Mondkar

Neelakshi has over 13 years of experience in the advertising industry, specialising in both print and digital media. She has collaborated with a diverse array of global brands, including Nikon, Vivo, Godrej, BMW, Panasonic, TATA Motors, Mother Dairy, Nanhi Kali, Starbucks, Vero Moda, Only, Global Desi, Jack and Jones, Grover Zampa, Cigna, Croma, and Bioderma. She leads the creative team in developing and executing the visual and conceptual aspects of advertising campaigns, ensuring the brand's message is effectively communicated and it that resonates with the target audience. Her outstanding work has earned her numerous national and international awards, such as the PIAF (Prague International Advertising Festival), New York Festival Awards, Creative Abby Awards at Goafest, Maddies by exchange4media, and EMVIES.

Priti Sagar

Priti Sagar Senior Account Director

Priti Sagar

With over 12 years in digital marketing, Priti excels at ADK India in leading account management team across diverse business verticals. she ensures seamless team coordination for timely project delivery and  adept at fostering cross-functional collaboration and optimizing resources to meet strategic goals. They have successfully partnered with brands like Tata Motors, Tata Motors Finance, Mahindra Finance, IAMAI, eShipper, Kitty Su, Axis Bank, Yes Bank and more.

Neville Medhora

Neville Medhora Chief Transformation Officer

Neville Medhora

Neville has over 25 years of experience leading cross-functional teams in design, branding, UI//UX, web technology, search marketing and social media. At ADK Rage, he innovated several notable optimizations regarding agency planning, agile workflows, and new business lead funnels. As Chief Transformation Officer he is focussed on integrating ADK’s business offerings and solutions across regions and clients in India, Singapore, Thailand, and Vietnam. Neville’s role is to champion creativity backed by consumer insights and seamless execution of those ideas across mainstream and digital platforms.

Anand Rajendran

Anand Rajendran Chief People Officer
& Chief Information Security Officer

Anand Rajendran

Anand has more than two decades of experience in shaping workplace cultures for transformative growth across multiple geographies and industries. At ADK Rage, he plays a pivotal role in aligning people with the organisation’s goal and ensuring the wellbeing and development of people. His strategic vision and understanding of business and people dynamics adds an edge to the programmes he designs for the organisation. By serving as Chief Information Security Officer, Anand has spearheaded information security practices at ADK Rage and organises regular sessions to maintain security protocols throughout the organisation.

Pradeep Shankar

Pradeep Shankar Chief Executive Officer
& Managing Director

Pradeep Shankar

Pradeep Shankar has 3 decades of experience across marketing, advertising, digital and technology. He has been with ADK Rage for nearly 17 years and played a key role in the agency’s overseas expansion, partnering with global companies across the world to strategize and build high-performing solutions. He is currently the MD & CEO of ADK India, ADK Australia and ADK Rage, the global solution centre for the Network based in India.

OURNETWORK

map
Mumbai

Mumbai

Sydney

Sydney

Amsterdam

Amsterdam

New York

New York

Bangkok

Bangkok

Ho Chi Minh

Ho Chi Minh

Kuala Lumpur

Kuala Lumpur

Singapore

Singapore

Tokyo

Tokyo

Taipei

Taipei

Shanghai

Shanghai

Chennai

Chennai

Hong Kong

Hong Kong

Qingdao

Qingdao

Beijing

Beijing

Guangzhou

Guangzhou

Wuhan

Wuhan

Jakarta

Jakarta

CurrentOpenings

  • Senior UI Designer

    We are seeking a talented and creative UI Designer to join our team. As a UI Designer, you will be responsible for crafting visually appealing and user-friendly interfaces for our digital products. You will collaborate closely with our UX designers, developers, and product managers to ensure a seamless and engaging user experience.

  • UI/UX Designer

    We are seeking a skilled UI/UX Designer who understands that their role goes beyond designing screens to impacting business by enhancing user experiences. This individual will act as a bridge between business and user needs. The ideal candidate will take full responsibility for projects, from taking client briefs to conducting research, building UI screens, creating high-fidelity prototypes, testing prototypes with users, presenting designs to clients, and facilitating developer handoffs.

  • Junior Graphic Designer

    We are seeking a Junior Graphic Designer to create digital solutions for our marketing needs.

  • Senior Client Servicing Executive

    A Senior Client Servicing Executive manages a client’s digital strategy to improve their digital presence and to achieve their digital marketing goals. Ensures a strong relationship with existing and potential clients.

  • Senior Designer

    A Senior Designer has a creative flair and strong ability to translate requirements into design. An original thinker and team player, matching strategic direction with appropriate design results across digital experiences.

  • Social Media Executive

    A social media executive quickly interprets the client brief and collaborates with the creative and strategy teams to translate marketing goals into captivating social media campaigns. Responsible for planning, implementing and monitoring the client’s social media strategy in order to increase brand awareness, improve marketing efforts and increase sales.

  • Designer

    A designer has a creative flair and strong ability to translate requirements into design. An original thinker and team player, matching strategic direction with appropriate design results across digital experiences.

  • Copywriter

    A copywriter is a storyteller with impeccable writing skills. A copywriter quickly interprets the client brief and collaborates with the creative and strategy teams to translate marketing goals into captivating campaigns that inspire action.

Senior UI Designer

We are seeking a talented and creative UI Designer to join our team. As a UI Designer, you will be responsible for crafting visually appealing and user-friendly interfaces for our digital products. You will collaborate closely with our UX designers, developers, and product managers to ensure a seamless and engaging user experience.

As a Senior UI Designer at ADK India, you'll be expected to,
  • Design intuitive and aesthetically pleasing user interfaces for web and mobile applications.
  • Create wireframes, mock-ups, and prototypes to visualise design concepts.
  • Collaborate with UX designers to understand user needs and translate them into interactive designs.
  • Work closely with developers to ensure the implementation of design aligns with the intended user experience.
  • Conduct user research and usability testing to gather feedback and make data-driven design decisions.
  • Maintain and enhance the consistency of the visual design across all platforms and products.
  • Stay up-to-date with industry trends, best practices, and emerging technologies in UI design.
  • Create and manage design assets, style guides, and documentation for use by the development team.
Ideally, you should have:
  • Experience with motion design and prototyping tools such as Principle, Figma, Adobe XD.
  • Knowledge of HTML, CSS, and JavaScript for design implementation.
  • Familiarity with Agile and Scrum methodologies.
  • Previous experience in a fast-paced startup environment.
  • Knowledge of AI tools and plugins will be a plus point.

UI/UX Designer

We are seeking a skilled UI/UX Designer who understands that their role goes beyond designing screens to impacting business by enhancing user experiences. This individual will act as a bridge between business and user needs. The ideal candidate will take full responsibility for projects, from taking client briefs to conducting research, building UI screens, creating high-fidelity prototypes, testing prototypes with users, presenting designs to clients, and facilitating developer handoffs.

As a UI/UX Designer at ADK India, you'll be expected to,
  • Stakeholder Engagement: Take briefs from stakeholders to understand project requirements.
  • Project Planning: Determine project steps based on specific requirements.
  • Requirement Analysis: Understand business and user requirements to make informed design decisions.
  • Constraint Management: Adhere to constraints such as timelines, technology, and other limitations, making design decisions accordingly.
  • Idea Pitching: Propose viable ideas that bridge design and business needs.
  • Design Execution: Conduct research and design final UI screens and interactive prototypes.
  • Design System Creation: Create scalable design systems to maintain consistency and speed up the design process.
  • Empathy and Collaboration: Empathize with users and colleagues, maintain a positive office culture, and remain open to feedback and constructive criticism. Understand the importance of a collaborative and iterative design process.
  • Research-Based Decisions: Make decisions backed by research rather than personal opinions.
  • Adaptability: Work effectively in a fast-paced environment, making design decisions based on the project's situation.
  • Development Support: Create developer handoffs and provide support to developers.
Ideally, you should have:
  • Experience: 5-10 years of UI/UX design experience, with a preference for candidates who have designed complex solutions for complete digital environments.
  • Portfolio: A portfolio with case studies is a must.
  • Software Proficiency: Expertise in standard UX software such as Figma, FigJam, and Framer; familiarity with PowerPoint.
  • User-Centered Design: A solid grasp of user-centred design (UCD), including planning and conducting user research, user testing, A/B testing, rapid prototyping, heuristic analysis, and addressing usability and accessibility concerns.
  • Soft Skills: Strong critical thinking and time management skills.

Junior Graphic Designer

We are seeking a Junior Graphic Designer to create digital solutions for our marketing needs.

As a Junior Graphic Designer at ADK India, you'll be expected to,
  • Understand project requirements and concepts.
  • Generate creative ideas.
  • Produce final designs such as social media posts, banners,logos, and campaign materials.
  • Collaborate with team members.
  • Improve your work based on feedback from other designer.
Ideally, you should have:
  • 2 to 4 years of experience as a Junior Designer.
  • Proficiency with design software (e.g., Adobe Photoshop, Adobe Illustrator, After Effects).
  • Understanding of visual elements (layout, typography, and fonts).
  • Strong sense of teamwork.
  • Excellent time management and multitasking abilities.
  • Creativity and problem-solving aptitude

Senior Client Servicing Executive

A Senior Client Servicing Executive manages a client’s digital strategy to improve their digital presence and to achieve their digital marketing goals. Ensures a strong relationship with existing and potential clients.

As a Senior Client Servicing Executive at ADK India, you'll be expected to,
  • Provides cutting edge digital marketing solutions and technology.
  • Build long term associations with global clients and ensure customer satisfaction.
  • Provide solutions by finding ways and means cutting across functions by understanding their business objectives.
  • Provide hands on support with delivery of digital campaigns.
  • Manage delivery through management of work flow, resource requirement and quality of output.
Ideally, you should have:
  • Masters degree in Management, preferably specialised in Marketing.
  • Certifications/ Courses in Digital Marketing.
  • 3 years of experience in the digital industry.
  • To articulate a vision of the total solution.
  • The ability to define, create, and complete a technical task.
  • Excellent communication skills.
  • Project management, problem solving and people management skills.

Senior Designer

A Senior Designer has a creative flair and strong ability to translate requirements into design. An original thinker and team player, matching strategic direction with appropriate design results across digital experiences.

As a Senior Designer at ADK India, you'll be expected to,
  • Design for varied marketing collaterals and interactive concepts.
  • Present your work at various industry awards.
  • Articulate the vision and voice for the brand.
  • Work on strategies that are insightful and stimulate good work.
  • Design for diverse product and services of our clients.
Ideally, you should have:
  • A Bachelor’s degree, preferably in Visual Communications.
  • Certifications / Courses in Web Design.
  • 5 years of experience in web designing.
  • Strong design portfolio.
  • Strong visual and interactive design skills.
  • The ability to brainstorm and contribute to award winning ideas.
  • Creative aesthetics and latest design trends.
  • An insight of Web and mobile technologies.

Social Media Executive

A social media executive quickly interprets the client brief and collaborates with the creative and strategy teams to translate marketing goals into captivating social media campaigns. Responsible for planning, implementing and monitoring the client’s social media strategy in order to increase brand awareness, improve marketing efforts and increase sales.

As a Social Media Executive at ADK India, you'll be expected to,
  • Monitor the social media channels.
  • Assist with the planning of marketing strategies to help drive traffic and engagement to the website.
  • Produce content for social media channels such as Facebook, Twitter, Google + and Pinterest.
  • Track social media influencers.
  • Produce a consistent brand message across all the social media channels Regularly monitor competitor social media sites and create competitor analysis reports.
  • Assist with social media performance reports.
  • Engage with social media users and respond to any mentions over Twitter, Facebook, Google + and Pinterest.
Ideally, you should have:
  • A Bachelor’s degree in Business/ English/ Journalism/ Media or a similar subject (or relevant experience).
  • Certifications/ Courses in Digital Marketing.
  • A passion for all things digital.
  • Experience in building social media communities and general marketing experience.
  • Good written skills and an eye for detail.
  • Previous experience in blogging.
  • Strong communication and inter-personal skills.

Designer

A designer has a creative flair and strong ability to translate requirements into design. An original thinker and team player, matching strategic direction with appropriate design results across digital experiences.

As a Designer at ADK India, you'll be expected to,
  • Design for varied marketing collaterals and interactive concepts.
  • Present your work at various industry awards.
  • Articulate the vision and voice for the brand.
  • Work on strategies that are insightful and stimulate good work.
  • Design for diverse product and services of our clients.
Ideally, you should have:
  • A Bachelor’s degree, preferably in Visual Communications.
  • Certifications / Courses in Web Design.
  • 3 years of experience in web designing.
  • Strong design portfolio.
  • Strong visual and interactive design skills.
  • The ability to brainstorm and contribute to award winning ideas.
  • Creative aesthetics and latest design trends.
  • An insight of Web and mobile technologies.

Copywriter

A copywriter is a storyteller with impeccable writing skills. A copywriter quickly interprets the client brief and collaborates with the creative and strategy teams to translate marketing goals into captivating campaigns that inspire action.

As a Copywriter at ADK India, you'll be expected to,
  • Collaborate with creative team members to develop break-through creative ideas and concepts resulting in award winning work.
  • Articulate the vision and voice for the brand.
  • Work with Account Management to ensure strategies are insightful and stimulate good work.
  • Translate creative direction and copy points from creative briefs into engaging and effective copy concepts.
  • Work on multiple projects simultaneously.
Ideally, you should have:
  • A Bachelor’s degree with experience in copywriting. Preferably in Vis Comm./Mass Comm.
  • Certifications/ Courses in Copywriting / Digital Marketing.
  • 3 years of experience in an agency environment.
  • The ability to appreciate design aesthetics and understanding of global culture.
  • An insight of Web and mobile technologies.
  • A meticulous eye for detail.
  • Impeccable English language skills.
  • The ability to write in a range of voices and styles for varied projects with diverse audiences.

Contact us

ADK INDIA

503-506, Esperenza, Linking Road,
Bandra West, Mumbai 400 050, India.