Shanghai Asatsu celebrates its 30th anniversary!

ADK GLOBAL is pleased to announce that Shanghai Asatsu Advertising Co., Ltd. (Shanghai, China; General Manager: Hajime Nakaki; hereinafter “Shanghai Asatsu”), a member of ADK GLOBAL, celebrated its 30th anniversary on 10 February. ADK (formerly ASATSU INC.), founded by Masao Inagaki, was one of the first Japanese advertising companies to enter the Chinese market in the late 1970s, and established Shanghai Asatsu on 10 February 1993 as the first local subsidiary in mainland China. In the 30 years since then, ADK China has grown steadily, providing marketing support to Japanese companies entering the Chinese market, as well as being involved in many Japan-China economic association projects. As a business partner for client, ADK China is committed to providing professional services that are rooted in the local market.

General manager of Shanghai Asatsu, Hajime Nakaki said, “Thanks to the many clients, partner companies, employees and their families, we are celebrating our 30th anniversary. First of all, I would like to thank everyone who has supported Shanghai Asatsu. Our strengths with its various networks in mainland China and in-depth understanding of the Chinese market, media and consumers have remained unchanged since its establishment, while constantly evolving in line with the changing times and expectations of advertisers. In the future, we will further deepen our know-how on the market needs of women, such as students, working women and mothers, and strengthen our resources. We look forward to working with you in the future.”