How we helped Sun estate win every medium
Overview
Client: Sun Estates
Solution: Search Engine Optimisation
Industry: Resorts
Problem
Sun Estates, a luxury villa brand in Goa, faced a challenge of limited brand awareness and outdated legacy artifacts.
Their existing materials lacked appeal. Additionally, they needed to target potential buyers in a market known for its focus on rentals.
Solution
We identified buyers aren't just looking for a house; they seek the promise of happiness and cherished memories in their second home. They long for a return to a simpler, more refined era.
The strategy focused on marketing properties as not just houses, but as havens of warmth, style, and graceful retreats. Communication played a pivotal role in attracting relevant leads.
The copy was carefully crafted to resonate with the right profile of prospective customers, with costs mentioned tastefully to filter out irrelevant inquiries.
- Continuous optimization of keywords
- Implementation of extensions in search ads (sitelink extensions & call out extensions)
- Remarketing for search ads, targeting only relevant search users
- On social media, targeting audiences interested in luxury magazines, products, house and interior magazines, and related content
Results
- 228% improvement in search leads
- 200% increase in GDN (Google Display Network) leads
- 500% increase in Facebook leads
- Reduced overall CPLs (Cost Per Lead)
- SEO rankings elevated to page 1
- Achieved a 6.5X increase in followers on Facebook
