How we helped Unilever reduce food wastage in the hospitality industry

Overview

Client: Unilever Food Solutions
Project: B2B Portal
Solutions: UX Design, Technology Integration, Loyalty Program Design
Regions Impacted: Australia, New Zealand Launch
Year: 2018
Results: Impact on Food Security, Increased Sales, Enhanced Customer Engagement

Problem

Food Collective, an initiative by Unilever Food Solutions, fights food waste in the Australian and New Zealand hospitality industry.
Central to this initiative is a loyalty program that helps chefs donate surplus food and earn rewards.
To scale and streamline the program, UFS required a B2B portal for online product orders, loyalty points management (tracked in Armstrong CRM), and exclusive product redemptions.

Solution

The Food Collective portal was developed on Magento 2 B2B Enterprise, serving both Australia and New Zealand.

Chefs and Sales Reps easily place orders, which are automatically forwarded to the preferred distributor for fulfillment.
Customised Magento workflows handle UFS's Loyalty program, awarding points for purchases and donated meals.
Integration with Armstrong CRM synchronizes orders and credits loyalty points across systems.
Email integration with Mailchimp manages cart abandonment and post-purchase campaigns.
Automated features encourage further purchases based on customer interactions with the website.
Elastic Search enables faster search responses.